380+ legal advertisers ran TV advertising in Spokane, WA year-to-date. This view measures delivered viewing volume — eyeballs on screen — and where it splits across broadcast, vMVPD, and streaming.
380+ advertisers ran in Spokane, WA's legal category year-to-date. By delivered impressions, the full market is roughly 22% Broadcast / 17% vMVPD / 61% Streaming. Narrowing to the 7 firms actually competing locally shifts that mix to 41% / 37% / 22% — the streaming share in the full-market view is largely national advertisers delivering CTV into the market.
| # | Firm | Share of Voice | Channel Mix | Broadcast % | vMVPD % | Streaming % |
|---|---|---|---|---|---|---|
| Majors · 1% – 35% share of voice | ||||||
| 1 | Russell & Hill Law Firm | 35.3% | 46% | 41% | 13% | |
| 2 | Dubin Law Group | 33.4% | 32% | 31% | 37% | |
| 3 | The Advocates Injury Attorneys | 27.4% | 47% | 36% | 17% | |
| 4 | Maurer Law | 1.8% | 18% | 70% | 12% | |
| 5 | Penar Law | 1.4% | 56% | 39% | 5% | |
| Mid-Pack · <1% – <1% share of voice | ||||||
| 6 | Marken Law Group | 0.4% | 59% | 37% | 4% | |
| 7 | Attorney Michael Wright | 0.3% | 20% | 0% | 80% | |
Share of Voice is each firm's share of the 7-firm competitive set's impressions — not of the full market.
Share of voice across the competitive set — the 7 firms competing in Spokane year-to-date, by station & publisher.
Each card is one station or publisher. Top 5 advertisers ranked by SOV on that publisher. Click Show all to expand to every competitor in the set with measurable impressions.
Active spots running in the Spokane market this period.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
The full market view counts every legal advertiser detected delivering impressions in the market, including national advertisers running connected-TV into the area. The competitive set narrows to the firms actually competing locally — national mass-tort and out-of-market advertisers are set aside so the local picture isn't distorted by national streaming volume. A firm is kept in the local set if it shows meaningful local-broadcast delivery or competes at material scale in the market.
Impressions are directional estimates from a panel-based measurement methodology. A predominantly broadcast-led advertiser will still show some streaming exposure because ACR captures incidental viewing across the connected-TV panel.