A competitive read on the legal-services TV market across three Washington DMAs — Seattle-Tacoma, Spokane, and Yakima-Pasco-Richland-Kennewick — showing the local competitive field and where advertising volume is going year-to-date. Select a market for the full landscape.
Our platform uses Automatic Content Recognition (ACR) to capture real-time viewing data from the "glass" of over 23 million opted-in U.S. households, across a diverse panel of devices (Vizio, LG) and peripheral inputs. Each captured ad is fingerprinted and matched against a comprehensive ad library to verify when and where it aired.
Each advertiser's activity is split across three mutually exclusive channels.
The full market view counts every legal advertiser detected delivering impressions in the market, including national advertisers running connected-TV into the area. The competitive set narrows to the firms actually competing locally — national mass-tort and out-of-market advertisers are set aside so the local picture isn't distorted by national streaming volume. A firm is kept in the local set if it shows meaningful local-broadcast delivery or competes at material scale in the market.
Impressions are directional estimates from a panel-based measurement methodology. A predominantly broadcast-led advertiser will still show some streaming exposure because ACR captures incidental viewing across the connected-TV panel.